100字范文 > 全国硕士研究生入学统一考试英语（一）试题

全国硕士研究生入学统一考试英语（一）试题

时间：2024-04-19 09:32:36

SectionIUseofEnglis

Directions:

Readthefollowingtext.Choosethebestword(s)foreachnumberedblankandmarkA,B,CorDontheANSWERSHEET.(10points)

CaravanseraiswereroadsideinnsthatwerebuiltalongtheSilkRoadinareasincludingChina,NorthAfricaandtheMiddleEast.Theyweretypically__1__outsidethewallsofacityorvillageandwereusuallyfundedbygovernmentsof__2__.

Thisword“Caravanserais”isa__3__ofthePersianword“karvan”,whichmeansagroupoftravellersoracaravan,andseray,apalaceorenclosedbuilding.ThePermcaravanwasusedto__4__groupsofpeoplewhotravelledtogetheracrosstheancientnetworkforsafetyreasons,__5__merchants,travellersorpilgrims.

Fromthe10thcenturyonwards,asmerchantandtravelroutesbecomemoredeveloped,the__6__oftheCaravanseraisincreasedandtheyservedasasafeplaceforpeopletorestatnight.TravellersontheSilkRoad__7__possibilityofbeingattackedbythievesorbeing__8__toextremeconditions.Forthisreason,Caravanseraiswerestrategicallyplaced__9__theycouldbereachedinaday’straveltime.

Caravanseraisservedasaninformal__10__pointforthevariouspeoplewhotravelledtheSilkRoad.__11__,thosestructuresbecameimportantcentersforculture__12__andinteraction,withtravelerssharingtheircultures,ideasandbeliefs,__13__talkingknowledgewiththem,greatly__14__thedevelopmentofseveralcivilizations.

Caravanseraiswerealsoanimportantmarketplaceforcommoditiesand__15__inthetradeofgoodsalongtheSilkRoad.__16__,itwasfrequentlythefirststopmerchantslookingtoselltheirwaresand__17__suppliesfortheirownjourneys.Itis__18__thataround120000to15000caravanseraiswerebuiltalongtheSilkRoad,__19__onlyabout3000areknowntoremaintoday,manyofwhicharein__20__.

1.A.displayedB.occupiedC.locatedD.equipped

2.A.privatelyB.regularlyC.respectivelyD.permanently

3.A.definitionB.bination

4.A.classifyB.recordC.describeD.connect

5.A.apartfromB.insteadofC.suchasD.alongwith

6.A.ConstructionB.restorationC.impressionD.evaluation

7.A.doubtedB.facedC.acceptedD.reduced

8.A.assignedB.subjectedC.accustomedD.opposed

9.A.sothatB.evenifC.nowthatD.incase

10.A.talkingB.startingC.breakingD.meeting

11.A.BythewayB.OnoccasionC.IncomparisonD.Asaresult

12.A.heritageB.revivalC.exchangeD.status

13.A.withregardtoB.inspiteofC.aswellasD.inlinewith

pletingB.influencingC.resumingD.pioneering

15.A.aidedB.peted

16.A.ratherB.indeedC.otherwiseD.however

17.A.goinforB.standupforC.closeinonD.stockupon

18.A.believedB.predictedC.recalledD.implied

19.A.untilB.becauseC.unlessD.although

20.A.ruinsB.debtC.fashionD.series

Text1

TheweatherinTexasmayhavecooledsincetherecentextremeheat,butthetemperaturewillbehighattheStateBoardofEducationmeetinginAustinthismonthasofficialsdebatehowclimatechangeistaughtinTexasschools.

PatHardy,whosympathizedwithviewsoftheenergysector,isresistingtheproposedchangetosciencestandardsforpre-teenpupils.Thesewouldemphasisetheprimacyofhumanactivityinrecentclimatechangeandencouragediscussionofmitigationmeasures.

MostscientistsandexpertssharplydisputeHardy’sviews.“Theycasuallydismissthecareerworkofscholarsandscientistsasjustanothermisguidedopinion.”saysDanQuinn,seniorcommunicationsstrategistattheTexasFreedomNetwork,anon-profitgroupthatmonitorspubliceducation，“WhatmillionsofTexaskidslearnintheirpublicschoolsisdeterminedtoooftenbythepoliticalideologyofpartisanboardmembers,ratherthanfactsandsoundscholarship.”

SuchdebatereflectsfiercediscussiondiscussionsacrosstheUSandaroundtheworld,asresearchers,policymakers,teachersandstudentsstepupdemandsforagreaterfocusonteachingaboutthefactsofclimatechangeinschools.

AstudylastyearbytheNationalCenterforScienceEducation,anon-profitgroupofscientistsandteachers,lookingathowstatepublicschoolsacrossthecountryaddressclimatechangeinscienceclasses,gavebarelyhalfofUSstatesagradeB+orhigher.Amongthe10worstperformersweresomeofthemostpopulousstates,includingTexas,whichwasgiventhelowestgrade(F)andhasadisproportionateinfluencebecauseitstextbooksarewidelysoldelsewhere.

GlennBranch,thecentre’sdeputydirector,cautionsthatsettingstate-levelsciencestandardsisonlyonelimitedbenchmarkinacountrythatdecentralisesdecisionstolocalschoolboards.Evenifastateisconsideredahighperformerinitssciencestandards,“thatdoesnotmeanitwillbetaught”,hesays.

Anotherissueisthatwhileclimatechangeiswellintegratedintosomesubjectsandatsomeages—suchasearthandspacesciencesinhighschools—itisnotaswellrepresentedincurriculaforyoungerchildrenandinsubjectsthataremorewidelytaught,suchasbiologyandchemistry.Itisalsolessprominentinmanysocialstudiescourses.

Branchpointsoutthat,evenifagrowingnumberofofficialguidelinesandtextbooksreflectscientificconsensusonclimatechange,unofficialeducationalmaterialsthatconveymoreslantedperspectivesarebeingdistributedtoteachers.Theyincludematerialssponsoredbylibertarianthink-tanksandenergyindustryassociations.

21.Inparagraph1,theweatherinTexasismentionedto

A.forecastapolicyshiftinTexasschools.

B.stresstheconsequencesofclimatechange

C.indicatetheatmosphereattheboardmeeting

D.drawthepublic’sattentiontoenergyshortages.

22.WhatdoesQuinnthinkofHardy?

A.sheexaggeratestheexistingpanic.

B.shedeniesthevalueofscientificwork

C.sheshowsnoconcernforpre-teens.

D.sheexpressesself-contradictoryviews.

23.ThestudymentionedinParagraph5

A.climateeducationisinsufficientatstatepublicschools.

B.policymakershavelittledriveforscienceeducation.

C.Texasisreluctanttorewriteitssciencetextbooks.

D.environmentalteachinginsomestateslackssupervision.

24.AccordingtoBranch,state-levelsciencestandardsintheUS

A.callforregularrevision

B.requireurgentapplication

C.havelimitedinfluence

D.catertolocalneeds

25.Itisimpliedinthelastparagraphthatclimatechangeteachinginsomeschools

A.agreetomajorpublicdemands

B.reflectsteachers’personalbias

C.maymisrepresenttheenergysector

D.canbeswayedbyexternalforces

Text2

Communitiesthroughouttheregionhavebeenattemptingtoregulateshort-termrentalssincesiteslikeAirbnbtookoffinthes.Now,withrecord-highhomepricesandhistoricallylowinventory,there’sanincreasedurgencyinsuchregulation,particularlyamongthosewhoworrythatdeveloperswillcomeinandbuyupswathsofhousingtoflipforafortuneontheshort-termrentalmarket.

InNewHampshire,wheretherentalvacancyratehasdroppedbelow1percent,housingadvocatesfearuncheckedshort-termrentalswillputfurtherpressureonanalreadystrainedmarket.ThestateLegislaturerecentlyvotedagainstabillthatwould’vemadeitillegalfortownstocreatelegislationrestrictingshort-termrentals.

“Weareatacrisislevelonthesupplyofrentalhousing,soanytimeyou’retakingthetooloutofthetoolkitforcommunitiestoaddressthis,you’repotentiallytakingsupplyoffthemarketthat’salreadyincrediblystressed,’’saidNickTaylor,executivedirectoroftheWorkforceHousingCoalitionoftheGreaterSeacoast.WithoutenoughaffordablehousinginsouthernNewHampshiretowns,“employersarehavingahardtimeattractingemployees,andworkersarehavingahardtimefindingaplacetolive,’’Taylorsaid.

However,short-termrentalsalsoprovidehousingfortourists,acrucialpartoftheeconomiesinplaceslikeNantucket,CapeCod,orthetownsthatmakeupNewHampshire’sSeacoastandLakesRegion,pointedoutRyanCastle,CEOoftheCapeCod&IslandsAssociationofRealtors.“Alotofworkersareservicingthetouristindustry,andthetourismindustryisservicedbythosepeoplecominginshortterm,’’Castlesaid,“andsoit’sacyclicaleffect.’’

Short-termrentalsthemselvesarenotthecruxoftheissue,saidKerenHorn,anaffordablehousingpolicyexpertattheUniversityofMassachusettsBoston.“Ithinkindividualsbeingabletorentouttheirsecondhomeisagoodthing.Ifit’stheirvacationhomeanyway,andit’sjustempty,whycan’tyoumakemoneyoffit?’’Hornsaid.Issuesarise,however,whendevelopersattempttocreatelarge-scaleshort-termrentalfacilities—defactohotels—tobypasstaxesandregulations.“Ithinkthequestionis,shouldn’tadeveloperwho’sreallybuildingahotel,butdisguisingitasnotahotel,betreatedandtaxedandregulatedlikeahotel?’’Hornsaid.

Attheendof,GovernorCharlieBakersignedabilltoreininthosepotentialinvestor-buyers.“Thebillrequireseveryrentalhosttoregisterwiththestate,mandatestheycarryinsurance,andopensthepotentialforlocaltaxesontopofanewstatelevy,’’theGlobereported.Bostontookthingsevenfurther,limitingwhoisauthorizedtorentouttheirhome,andrequiringrenterstoregisterwiththecity’sInspectionalServicesDepartment.

Hornsaidsimilarregistrationrequirementscouldbenefitotherstrugglingcitiesandtowns.Theonlywaytosolvetheissue,however,isbycreatingmorehousing.“Ifwewanttomakeachangeinthehousingmarket,themainoneiswehavetobuildalotmore.’’

26.WhichofthefollowingistrueofNewEngland?

A.Itshousingsupplyisataverylowlevel.

B.Itscommunitiesareinneedoffunding.

C.Itsrentalvacancyrateisgoingupslowly.

D.Itshomepricesareunderstrictcontrol.

27.ThebillmentionedinParagraph2wasintendedto___

A.curbshort-termrentalspeculation

B.ensurethesupplyofcheaphousing

C.punishillegaldealingsinhousing

D.allowafreeshort-termrentalmarket

paredwithCastle,Taylorismorelikelytosupport___

A.furtherinvestmentinlocaltourism

B.anincreaseinaffordablehousing

C.strictmanagementofrealestateagents

D.afavorablepolicyforshort-termworkers

29.WhatdoesHom_emphasizeinParagraph5?

A.Theurgencytoupgradeshort-termrentalfacilities.

B.Theefficientoperationofthelocalhousingmarket.

C.Thenecessitytostopdevelopersfromevadingtaxes.

D.Theproperproceduresforrentingoutsparehouses.

30.Homholdsthatimposingregistrationrequirementsis____

A.anirrationaldecision

B.anunfeasibleproposal

C.anunnecessarymeasure

D.aninadequatesolution

Text3

Ifyou’reheadingforyournearestbranchofWaterstonesinsearchoftheDuchessofSussex’snewchildren’sbookTheBench,youmighthavetobepreparedtohuntaroundabit;thesamemaybetrueofThePresident'sDaughter,thenewthrillerbyBillClintonandJamesPatterson.BothofthesebooksarepublishednextweekbyPenguinRandomHouse,acompanycurrentlyinvolvedinastand-offwithWaterstones.

Theproblembeganlatelastyear,whenPenguinRandomHouseconfirmedthatithadintroducedacreditlimitwithWaterstones“ataverysignificantlevel”.ThetrademagazineTheBooksellerreportedthatWaterstonesbranchmanagerswerebeingtoldtoremovePRHbooksfromprominentareassuchastables,displayspacesandwindows,andwere“quietlyretiringthemtotheirrelevantsections”.

PRHdeclinedtocommentontheissue,butaspokespersonforWaterstonestoldme:“WaterstonesarecurrentlyoperatingwithreducedcredittermsfromPRH,theonlypublisherintheUKtoplaceanylimitationsonourabilitytotrade.WearenotboycottingPRHtitlesbutwearedoingourutmosttoensurethatavailabilityforcustomersremainsgooddespitetheloweroveralllevelsofstock.Wedothisgenerallybygivingtheirtitleslessprominentpositioningwithinourbookshops.“Wearehopefulwithourshopsnowopenagainthatnormalitywillreturnandthatwewillbeallowedtobuyappropriately.Certainly,ourshopsareexceptionallybusyandbooksalesareverystrong.ThesalesforourMayBooksoftheMonthsurpassedanymonthsince.”

Inthemeantime,PRHauthorshavebeenthelosers-ashavecustomers,whomightexpectthenewtitlesfromthecountry’sbiggestpublishertobeprominentlydisplayedbyitsbiggestbookretailer.Big-namePRHauthorsmaysufferabit,butit’sthosemid-listauthors,whonormallyrelyonWaterstonesstaff’spassionforpromotingbooksbylesser-knownwriters,whowillbeprayingforanendtothedispute.

ItcomesatatimewhenauthorsarealreadyworriedabouttheconsequencesoftheproposedmergerbetweenPRHandanotherbigpublisher,Simon&Schuster-thereductioninthenumberofunalignedUKpublishersislikelytoleadtofewerbiddingwars,loweradvances,andmoreconformityintermsofwhatispublished.AndonewondersifPRHwouldhavebeenconfidentenoughtodealwithWaterstonesinthewayithasifitweren’tquitesuchabigcompany(itwasformedwiththemergerofPenguinandRandomHousein)andlikelytogetbigger.

“Thisisallpartofawiderchangetowardsconcentrationofpowerandcartels.Literaryagenciesaregettingbiggertohavetheclouttonegotiatebettertermswithpublishers,publishersconsolidatingtodealwithAmazon,”saysLownie.“Thepublishingindustrytalksaboutdiversityintermsofauthorsandstaffbutitalsoneedsapluralityofwaysofdeliveringintellectualcontact,choiceanddifferentvoices.Afterall,manyofthemostinterestingbooksinrecentyearshavecomefromsmallpublishers.”

Weshallseewhetherthatpluralityisacasualtyofthecurrentneedamongpublisherstobebigenoughtotakeonall-comers.

31.theauthormentionstwobooksintheparagraph1topresent____

A.anongoingconflict

B.anintellectualconcept

C.aprevailingsentiment

D.aliteraryphenomenon

32.WhydidWaterstonesshopsretirePRHbookstotheirrelevantsections?

A.tomakethemeasilynoticeable

B.tocomplywithPRH'srequirement

C.torespondtoPRH'sbusinessmove

D.toarrangetheminasystematicway

33.WhatmessagedidthespokesmanofWaterstonesseemtoconvey?

A.theircustomersremainroyal

B.thecreditlimitwillberemoved

C.theirstockisunderestimated

D.thebookmarketisratherslack

34.Whatcanbeoneconsequenceofthecurrentdispute?

A.Salesofbooksbymid-listPRHwritersfalloffconsiderably

B.Lesser-knownPRHwritersbecomethetargetofcriticism

C.Waterstonesstaffhesitatetopromotebig-nameauthor'sbooks

D.Waterstonesbranchessufferaseverereductioninrevenue

35.WhichofthefollowingstatementsbestrepresentsLownie`sview?

A.Smallpublishersoughttosticktogether

B.Bigpublisherswilllosetheirdominance

C.Thepublishingindustryishavingahardtime

D.Themergerofpublishersisaworryingtrend

Text4

Scientificpapersaretherecordkeepersofprogressinresearch.Eachyearresearcherspublishmillionsofpapersinmorethan30,000journals.Thescientificcommunitymeasuresthequalityofthosepapersinanumberofways,includingtheperceivedqualityofthejournal(asreflectedbythetitle’simpactfactor)andthenumberofcitationsaspecificpaperaccumulates.Thecareersofscientistsandthereputationoftheirinstitutionsdependonthenumberandprestigeofthepaperstheyproduce,butevenmoresoonthecitationsattractedbythesepapers.

Inrecentyears,therehavebeenseveralepisodesofscientificfraud,includingcompletelymade-updata,massagedordoctoredfigures,multiplepublicationsofthesamedata,theftofcompletearticles,plagiarismoftext,andself-plagiarism.Andsomescientistshavecomeupwithanotherwaytoartificiallyboostthenumberofcitationstotheirwork.

Citationcartels,wherejournals,authors,andinstitutionsconspiretoinflatecitationnumbers,haveexistedforalongtime.In,researchersdevelopedanalgorithmtorecognizesuspiciouscitationpatterns,includinggroupsofauthorsthatdisproportionatelyciteoneanotherandgroupsofjournalsthatciteeachotherfrequentlytoincreasetheimpactfactorsoftheirpublications.Recently,Icameacrossyetanotherexpressionofthispredatorybehavior:so-calledsupportserviceconsultanciesthatprovidelanguageandothereditorialsupporttoindividualauthorsandtojournalssometimesadvisecontributorstoaddanumberofcitationstotheirarticlesandthearticlesofcolleagues.Someoftheseconsultanciesarealsoactiveinorganizingconferencesandcanadvisethatcitationsbeaddedtoconferenceproceedings.Inthismanner,asingleeditorcandrivehundredsofcitationsinthedirectionofhisownarticlesorthoseofcolleaguesthatmaybeinhiscircle.

Howinsidiousisthistypeofcitationmanipulation?Inoneexample,anindividual—actingasauthor,editor,andconsultant—wasabletouseatleast15journalsascitationproviderstoarticlespublishedbyfivescientistsatthreeuniversities.TheproblemisrampantinScopus,whichincludesahighnumberofthenew“international”journals.Infact,alistinginScopusseemstobeacriteriontobetargetedinthistypeofcitationmanipulation.

36Accordingparagraph1,thecareersofscientistscanbedeterminedby________

A.howmanycitationstheirworkscontain

B.howmanytimestheirpapersarecited

C.theprestigeofthepeopletheyworkwith

D.thestatustheyhaveinscientificcircles

37Thesupportserviceconsultanciestendto_________.

A.recommendedjournalstotheirclients

B.listcitationpatternsfortheirclients

C.askauthorstoincludeextracitation

D.advisecontributorstociteeachother

38thefunctionofthemilkcowtojournalsisto________.

A.boostcitationcountsforcertainauthors

B.helpscholarspublisharticlesatlowcost

C.instructfirsttimecontributorsincitation

D.increasethereadershipofnewjournals

39.WhatcanbelearnedaboutScopusfromthelasttwoparagraph?

A.Itfosterscompetitionamongcitationproviders

B.Ithasthecapabilitytoidentifysuspiciouscitation

C.Ithindersthegrowthofinternationaljournals

D.Itisestablishedtopreventcitationmanipulation

40.Whatshouldanauthordotodealwithcitationmanipulation?

A.Takelegalaction

B.Demandanapology

C.Seekprofessionaladvice

D.Revealtheirmisconduct

ReadingPartB

Directions:

Thefollowingparagraphsaregiveninawrongorder.Forquestions41-45,youarerequiredtoreorganizetheseparagraphsintoacoherenttextbychoosingfromthelistA-HandfilHngthemintothenumberedboxes.ParagraphsA,EandHhavebeencorrectlyplaced.MarkyouranswersontheANSWERSHEET.(10points)

A.Lastyearmarksthe150thanniversaryofaseriesofYellowstonephotographsbytherenownedlandscapephotographerWilliamHenryJackson.Hecapturedthefirst-evershotsoficoniclandmarkssuchastheTetons,OldFaithfulandtheColoradoRockies.

B.Twocenturiesago,theideaofpreservingnature,ratherthanexploitingit,wasanovelonetomanyU.S.settlers.Oneoftheturningpointsinpublicsupportforlandconservationefforts—andrecognizingthemagnificenceoftheYellowstoneregioninparticular—cameintheformofvividphotographs.

C.AsaneffectiveWashingtonoperator,Haydensensedthathecouldcapitalizeontheexpedition’sstunningvisuals.HeaskedJacksontoprintoutlargecopiesanddistributedthem,alongwithreproductionsofMoran’spaintings,toeachmemberofCongress.“Thevisualization,particularlythosephotographs,reallyhithomethatthisissomethingthathastobeprotected,”saysMurphy.

D.ThoughNativeAmericans(andlaterminersandfurtrappers)hadlongrecognizedthearea’sriches,mostAmericansdidnot.That’swhyHayden’sexpeditionaimedtoproduceafullerunderstandingoftheYellowstoneRiverregion,fromitshotspringsandwaterfallstoitsvarietyoffloraandfauna.Inadditiontotheentourageofscientists,theteamalsoincludedartists:PainterThomasMoranandphotographerWilliamHenryJacksonwerechargedwithcapturingthisastoundingnaturalbeautyandsharingitwiththeworld.

E.ThejourneyofficiallybeganinOgden,Utah,onJune8,1871.Overnearlyfourmonths,dozenofmanmadetheirwayonhorsebackintoMontanaandtraversedalongtheYellowstoneRiverandaroundYellowstonelake.Thatfall,theyconcludedthesurveyinfortBridger,Wyoming.

F.ThoughNativeAmericans(andlaterminersandfurtrappers)hadlongrecognizedthearea'sriches,mostAmericansdidnot.That'swhyHayden'sexpeditionaimedtoproduceafullerunderstandingoftheyellowstoneriverregion,fromit'shotspringsandwaterfallstoitsvarietyoffloraandfauna.Inadditiontotheentourgeofscientists,theteamalsoincludedartists:PainterThomasMoranandphotographerJacksonwerechargedwithcapturingthisastoundingnaturalbeautyandsharingitwiththeworld.

G.ThebillprovedlargelypopularandsailedthroughCongresswithlargemajoritiesinfavor.Inquicksuccession,theSenateandHousepassedlegislationprotectingyellowstoneinearly1872.ThatMarch,PresidentUlyssesS.GrantsignedanactintolawthatestablishedYellowstoneastheworld'sfirstnationalpark.whilesomelocalsopposedtothedesignation,thedecisionwaslargelyaccepted-andJackson'sphotosplayedakeyroleinthefighttoprotectthearea.Idon'tbelievethatthelegalprotectionwouldhavehappenedinthetimeframethatitdidwithoutthoseimages,saysHeatherHansen,journalistandauthorofProphetsandMoguls,RangersandRogues,BisonordBears:100yearsofthenationalParkService.

H.Perhapsmostimportantly,theimagesprovideddocumentaryevidencethatlatermadeitswaytogovernmentofficials.Weeksaftercompletingtheexpedition,Haydencollectedhisteam’sobservationintoanextensiverepaimedatconvincingSenatorsandRepresentatives,alongwithcolleaguesatgovernmentagencylikethedepartmentofInteriorthatYellowstoneoughttobepreserved.

PartC

Directions:

ReadthefollowingtextcarefullyandthentranslatetheunderlinedsegmentsintoChinese.WriteyouranswersontheANSWERSHEET.(10points)

TherehasbeensomeexplorationaroundtheuseofAIindigitalmarketing.Forexample,AIcanbeusedtoanalysewhattypeofadvertisingcontentorcopywouldbeappropriateto'speak'toaspecifictargetcustomergroupbyrevealinginformationabouttrendsandpreferencesthroughtheanalysisofbigdata.(46)AIcanalsobeusedtoidentifythelifestylechoicesofcustomersregardingtheirhobbies,favouritecelebritiesandfashionstoprovideuniquecontentinmarketingmessagesputoutthroughsocialmedia.AtthesametimeAIcanalsobeusedtogeneratecontentforsocialmediapostsandchatsites.AIcanalsoprovideabridgebetweentheneedofthebrandtocommunicateemotionallywiththecustomerandidentifyingtheirrapidlychangingneeds.

ThemaindisadvantageofusingAItorespondtocustomersisthatthereareconcernsabouttrustingpersonalinteractionstomachines,whichcouldleadnotonlytothesubsequentlossofinterpersonalconnections,butalsotoadecreaseinmarketingpersonnel.(47)SomebelievethatAIisnegativelyimpactingonthemarketer'srolebyreducingcreativityandremovingjobs,buttheyareawarethatitisawayofreducingcostsandcreatingnewinformation.ByallowingAItodevelopcontentsomebrandmarketersmayfindthattheyarelosingcontroloverthebrandnarrative.(48)Algorithmsthatareusedtosimulatehumaninteractionsarecreatingmanyoftheseconcerns,especiallyasno-oneisquitesurewhattheoutcomesofusingAItointeractwithcustomerswillbe.

ForAItobesuccessful,dataneedstobeaccessible,buttheuseofpersonaldataisbecomingmoreregulatedandtheautomatedsharingofdataisbecomingmoredifficult.(49)Ifcustomersarenotwillingtosharedata,AIwillbestarvedofessentialinformationandwillnotbeabletofunctioneffectivelyoremploymachinelearningtoimproveitsmarketingcontentandcommunication.Therefore,unlesscustomersarepreparedtosignreleaseagreements,theuseofAImaybecomesomewhatrestrictedinthefuture.NotonlycanAIhelptocreatethemarketingcontent,butitcanalsoprovideanon-intrusivewayofdeliveringthecontenttothetargetcustomers.Datacanbegatheredonwherethecustomercanbeengaged,suchaslocation,devicesused,websiteinteractions,andsitesvisited,todisplaymarketingmessagesinappropriateforms,includingemails,socialmediaposts,pop-upadvertisements,andbannersatanappropriatefrequency.

(50)Thenon-intrusivedeliveryofthemarketingmessagesinawaythatissensitivetotheneedsofthetargetcustomerisoneofthecriticalchallengestothedigitalmarketer.